As the global economy has changed over the past 12 months or so, an increasing number of people are turning to sales course to help them in securing more sales.
For the past number of years companies haven't had to worry about sales training as the market was buoyant and sales individuals with the name of sales people did normally not have to fight for company. Actually to be honest in several businesses they were order takers instead of salespeople. Bearing this in mind sales training courses weren't too popular as consumers with more money in their pockets were ready to purchase anyway.
Based on personal experience I shall attempt to clarify what I mean:If you were purchasing a new car, say in 1990 sales people would be trying every close in the book to sell the car to you. The truth is they were offering you a complete weekend test drive, where you can take the car for the weekend to try to help you make the choice. In such times Sales training programs and sales skills were badly needed since the market was tough. Formal sales training was a must for numerous businesses.
Now roll on the clock 15 years to 2005 and see how difficult it was to choose a car for a test drive for 30 minutes never mind a weekend. The problem was that the market had changed and if you do not purchase the car someone else will come in soon after you and they'll buy it.
The same can be said for numerous businesses, another example of this is the real estate industry where buyers hoping to get on the property ladder were times camping out new home developments overnight to secure a property.
The problem now from a sales training standpoint is That many men and women who have been recruited as sales people during the past few years, are for the first time needing to use the sort of sales training skills which may be learned from attending sales training courses.More and more businesses are turning to sales training courses to up skill their salespeople to close more sales.